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ASSESSMENT
A regional retailer was re-organizing their in-store operations. This meant promoting
one of the two department managers in each store to store manager. Before they
could do that, though, they needed a fair and legally defensible way to find which
candidates were best suited to lead the stores.
ACTION
CMI worked with the retailer to tailor our Management Style & Impact Instrument©
(MSI2) 360-degree evaluation to reflect the chain’s existing competency model.
Departmental managers in every store went through the process. Ratings from the
MSI2 were combined with objective performance data to create a model of successful
managers.
ACCOMPLISHMENTS
The MSI2 was able to clearly differentiate between low and high performing managers.
Very strong relationships between scores on the MSI2 and objective performance
measures were found. Specifically, correlations with customer service goals, budget
goals, and performance evaluations were all at least double commonly accepted
standards. Through links to objective performance data, CMI was able to show the
bottom line benefits of using the MSI2 to select top performers.
Real world improvements: The following graph shows how managers performed against their budget
goals grouped by scores on the MSI2. High scorers were clearly more effective at cutting costs and
raising revenue for the company!

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